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Win Back lost customers: can we intervene before it's too late?
In this article, we will see how to recognize inactive customers and how to impleme...
Have you implemented a Sunset Workflow?
It is a fundamental automation to keep your email list clean and efficient.
In this article, I will show yo...
Ah, the birthday automation, one of the essential automations for an e-commerce!
Implementing it doesn't just mean sending wishes, but building a s...
The detailed guide to key automations to maximize the effectiveness of Referral marketing.
The Sand-Mill Model is a customer loyalty-oriented framework.And in B2C there's nothing better than a Loyalty Program to make it work.
In this art...
Do you have a VIP program in your e-commerce?
You should. In the world of e-commerce, the Pareto principle applies perfectly: 20% of your customer...
Out of Stock is a common issue for ecommerce brands.
Out of stock products not only represent a loss of sales, but can also create frustration amo...
Abandoned cart and checkout abandonment are common phenomena in all e-commerce.
As we know, users can interrupt the purchase process at different ...
There are many companies that do lead generation.
But how many really manage to build an automatic, relevant, and personalized conversation with t...
Welcome Sequence.
It is the sequence that welcomes a new lead when entering the Funnel of our Sand-Mill, so be careful not to confuse it with the ...
The Visit Recovery (aka Browse Abandonment) is a fundamental automation to bring people back on track towards the purchase.
The data speaks for it...
The Onboarding sequence is a fundamental flow in every business: it guides new customers into the Wheel. Let's see how to build it.
Companies, to shape Customer Journeys, must develop strategies and anticipate touch-points able to guide users proactively through a path: the San...
The touchpoints generated by users constitute the basis of Advocacy. We can leverage them to impact Customer Journeys and generate virtuous circles...
In the Wheel there are customers and each rotation symbolizes a new purchase. By strategically designing repurchase cycles, we create an effective ...
The Funnel allows to attract traffic into the Sea of Micro-Moments, generate leads and accompany them on a path of profiling and mutual knowledge.
The Sea of Micro-Moments is the context in which modern Customer Journeys take shape.
Let's analyze the characteristics of the Sea of Micro-Moments...
Micro-Moments are the moments when people encounter brands at touchpoints, those building blocks that make up the Customer Journey in the Sea of Mi...
Discover how the Sand-Mill Model works, an effective framework for inbound marketing and proactive Customer Journey management.
