A FRAMEWORK FOR THE CUSTOMER JOURNEY
Sand-Mill Model
A simple funnel is no longer enough.
There is a new framework for a marketing strategy. A better one.
Empower your ideal customers to succeed at every stage of their lifecycle with the Sand-Mill Model.
In-Depth Analysis of Marketing Automation Workflows
In the blog you can deepen your understanding of the Sand-Mill Model and discover marketing automation strategies and workflows.
Alvise Stratimirovich
alvise@sandmillmodel.com
My goal is to help companies grow in a healthy and sustainable way: through the inbound marketing and the building of relationships.
I'm Alvise!
After studying in depth the models used for the analysis of Customer Journey I've identified strengths and weaknesses in each of them.
I then tried to "connect the dots" and find a fil rouge, a framework to support marketers in building effective journeys.
The Sand-Mill Model is the
output of this long work.
It's a framework for proactive management of Customer
Journey that I developed for the first time in a paper of
over 100 pages between 2018 and 2019.
It was my Master's thesis, supported by a rich literature
analysis.
I continued to apply, test and optimize it every
day in recent years, working with 50+
brands.
This blog is born to share the framework and show the benefits brought by the Sand-Mill Model with examples of strategies, automations, workflows, and real case studies.
How does the Sand-Mill Model works?
If you want to deepen the functioning of each of the elements put into the system in the Sand-Mill Model, the Blog is the perfect place to start.
If you are in a hurry to understand the differences of the Sand-Mill Model compared to the traditional Funnel, download the free ebook.
Work with me
Do you want to bring the Sand-Mill Model to your company or event?
Here is how we can work together:
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